Housing starts in March rose to the highest level in five years. If developers keep building at that rate, there’d be one million new houses by the end of the year.
So, what are builders building and what kind of homes do consumers want? The granite countertop of the new kitchen is like the leather interior of a new car — a standard, special order must-have.
Kira Sterling, chief marketing officer for Toll Brothers, a custom home builder, says buyers want kitchens that look semi-professional and bathrooms that could rival a spa. “They are spending a lot of money in the kitchen, and in the master bath,” she says.